5 Mistakes You're Probably Making on Your Website (and how to fix them)
Your website is one of your most important digital marketing tools. It's where potential customers learn more about your business and what you have to offer and potentially buy from you. So your website must make a good impression.
This blog post will look at 5 mistakes you might be making on your website and show you how to fix them quickly. We hope you can create a more professional, user-friendly website by avoiding these common pitfalls, so your site is more likely to convert leads into customers and raving fans.
Table of Content:
- Mistake #1: Your website design only reflects your taste.
- What is an Ideal Customer Avatar?
- Mistake #2: You're overloading visitors with too much information.
- Mistake #3: You're not clearly stating what your business does.
- What is a tagline?
- The formula to creating taglines that say it all
- Mistake #4: You forget to add calls to action on your website.
- Mistake #5: Your website isn't mobile-friendly.
- How to create a mobile-friendly site
- Google mobile-first initiative
- Wrap up
Mistake #1: Your website design only reflects your taste.
The number one common mistake small businesses make is designing their website solely based on their style & design aesthetic. While your website must reflect your business, it shouldn't be a reflection of your personal style.
To design a website that converts, you should have an Ideal Customer Avatar (or two) in mind throughout the entire website design process. Your ICA will help you create a website that appeals to your target market and not just agrees with your personal taste.
What is an Ideal Customer Avatar?
The ideal customer avatar is a semi-fictional representation of your target market. It considers demographics like age, gender, location, education, and income level. But it also includes information about their interests, values, and motivations.
Your ICA can help you understand what kind of content to create, what kind of offers to make, and how to design your website, so it appeals to the people you want to attract.
If you're unsure how to create an ideal customer avatar, start by brainstorming who your target market is. Once you understand who you're trying to reach, you can begin building your ICA. Once you have your ICA, refer back to it often while working on your website design.
For example, if you're a wedding photographer, your website should reflect the style of weddings you photograph. Your website design should be rustic chic if you specialize in rustic chic weddings. This way, when a bride-to-be goes to your website, she'll see that you're a photographer specializing in the wedding style she wants. And that's much more likely to result in a booking than if your website reflects your personal style, which may not be rustic chic at all.
Mistake #2: You're overloading visitors with too much information.
Another mistake female business owners make is saying too much on their website. When it comes to your website content, less is more. You want to be clear and concise and avoid too much detail. Otherwise, you risk overwhelming your visitors and turning them away.
Think about what information is most important for your potential customers to know. What will help them decide whether or not to do business with you? Then, make sure this information is front and center on your website and avoid adding unnecessary fluff.
In general, it's a good idea to keep your website content short and sweet. Please get to the point, and make it easy for visitors to find the information they're looking for.
"In the editing process, you refine your copy to express what you want to express with the fewest words."
- Joseph Sugarman
A real-life example: I was recently looking for a new dentist, so I went to Google and searched for "dentists in my area." The first result sent me to a website packed with information. They covered so much that I got overwhelmed and closed the tab without reading it or booking an appointment. I didn't need to know the dentists' life stories or see a list of every service they offer or the technical explanation of each procedure in the dentistry language. I just wanted to know their address, office hours, and whether or not they accept my insurance.
Here's an important lesson for business owners - don't try to say too much on your website. Instead, please focus on the most critical information, and make it easy for visitors to find what they're looking for.
Mistake #3: You're not clearly stating what your business does.
Businesses make a recurrent mistake of forgetting to state what they do on their website home page.
Assuming that everyone who visits your website already knows what your business is about is a huge mistake. Even if you think your business is well-known, there's always a chance someone will stumble across your website which has never heard of you before. And that's why having a tagline or statement on your homepage that clearly states what you do is so important.
What is a tagline?
A tagline is a short, catchy phrase that describes what your business does. It should be easy to remember and summarize what you do in a few words.
For example, if you're a web designer, your tagline could be, "We design beautiful websites that help businesses grow." This tagline tells visitors exactly what you do, and it also helps them understand how you can help them.
Your website's tagline is one of the first things visitors will see, so make sure it's clear and concise.
Here is another example of a tagline that is clear and to the point:
"We help businesses increase website traffic with SEO."
This tagline tells visitors exactly what the business does - they help businesses increase website traffic with SEO. In addition, the slogan makes it much easier for visitors to understand what the business offers. Finally, it helps them decide whether or not to use the services.
Taglines you should avoid on your site.
Now, here's an example of a tagline that doesn't clearly state what the business does:
"We're here to help you with all your needs."
While this tagline is friendly and inviting, it doesn't tell visitors what the business does. A potential customer might have all sorts of needs - how will they know if this business can help them?
The formula to creating taglines that say it all in fewer words
Let's create a tagline that clearly says what you do, what makes you unique, and how your product or service will change your customer's life.
Here's how it goes:
- First, start with a verb that describes what you do. For example: "create," "build," "design," "develop," etc.
- Next, add a short phrase that describes what you do. For example: "websites," "apps," "software," etc.
- Finally, add a benefit or result that your customer will experience. For example: "that increase sale," "that is easy to use," "that looks great."
Now let's put it all together and create a tagline for our web design business:
"We teach ambitious women in business how to create websites that sell more in fewer clicks."
This tagline is clear and concise, and it tells visitors exactly what we do and how we can help them.
Mistake #4: You forget to add calls to action on your website.
Forgetting to add calls to action on your website is another common mistake in website audits.
A call to action (or CTA) is a statement or button that encourages visitors to take a specific action, such as signing up for a newsletter, downloading a white paper, or making a purchase.
Calls to action are essential for converting website visitors into leads or customers. Without a CTA, visitors might come to your site, read your content, and then leave without taking any action.
What you need to know about CTAs
There are a few things to keep in mind when adding calls to action to your website:
- Make sure the CTA is relevant to the page it's on. For example, if you're writing a blog post about web design tips, your CTA could be "Download our free eBook on web design tips."
- Keep the CTA straightforward. Don't try to be too clever - it's essential to be clear about what you want visitors to do.
- Use actionable language. Use words like "Download," "Sign up," or "Buy now."
- Make the CTA stand out. Use a different colour or size for your CTA so that it's easy for visitors to see.
- Add at least one CTA to every page of your website so that visitors always have the opportunity to take action and engage with your website.
Mistake #5: Your website isn't mobile-friendly.
According to Google, 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor's site instead. (Source: Think with Google) This stat should be enough to convince you that having a mobile-friendly website is no longer optional - it's essential. If your website isn't optimized for mobile, you're at risk of losing potential customers and damaging your brand.
Developing a mobile-friendly website
There are three key factors to consider when making your website mobile-friendly:
- Use responsive design.
- Use large font sizes.
- Use small file sizes.
Responsive design is a type of web design that makes websites automatically adjust to fit any device's screen size. When your website is responsive, it looks great on both desktop and mobile, without you having to create a separate mobile site.
When it comes to font size, it's essential to use large fonts that are easy to read on small screens. You may think it looks pretty or trendy to use a small font size, but you want your website to be easy to read at the end of the day.
And when it comes to file size, smaller is better. Mobile users are often on the go and have limited data, so it's crucial to ensure your website is as lightweight as possible.
Google mobile-first initiative
In March 2018, Google announced their mobile-first initiative, which means they now index and rank websites based on the mobile version of the site. So if your website isn't optimized for mobile, likely, you're not being found in search results organically.
If you're not sure whether your website is mobile-friendly, you can use Google's Mobile-Friendly Test tool to find out. Enter your URL and Google will analyze your site and tell you if it's mobile-friendly or not.
If your website isn't mobile-friendly, don't panic - there are steps you can take to fix it.
- Start by switching to a responsive website design. If you're not sure how to do this, hire a web developer or designer to help you.
- Once you've switched to a responsive design, take some time to test your website on different devices and make sure the new design looks good on all of them.
- Please pay attention to the font size and make sure it's large enough to be easy to read on a small screen.
- And finally, check the file size of your images and make sure they're not too big - large files will take longer to load on a mobile device.
These simple steps will make a big difference to your website's performance and user experience.
By avoiding these five common web design mistakes, you can have a professional, polished website, that is easy to use. Take the time to create a mobile-friendly website that is user-friendly and informative. Then, you'll be sure to attract more visitors and convert more leads.
And remember, if you're ever unsure about something, you can always hire a professional to help you out. Taking control of your website doesn't mean that you have to do it all yourself. You're in control of your site when you can make changes and updates yourself, or you understand how to get changes made quickly and inexpensively.
Do you need help creating a website that is professional and user-friendly? Contact us today to learn more about our web design and development services. We would be happy to collaborate with you to create a website that meets your needs and helps you achieve your business goals.
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