The one tech advice you should always follow
If you're like most website owners, you're always on the lookout for new tips and tricks to improve your site. But with so much information out there, it can be tough to know which advice to follow and which to ignore.
How do you know what tip or trick will work for your website and when to avoid what won't?
Here's our quick advice on how to deal with this conundrum. Answer the following three questions.
1. What are your website goals?
Know your website goals. Not all website design or SEO strategies will work for every website. When you're looking at a new tip, ask yourself if it will help you achieve your specific goals. If not, move on.
2. How is your website currently performing?
Check your website's performance. Before implementing any changes, take a look at how your website is currently performing (Google Analytics). Doing so will give you a baseline to measure the results of your new strategy.
3. Does the new tip fit with your overall website strategy?
Get advice from experts... but don't blindly follow it. Just because someone is an expert doesn't mean their advice is always right for your website. Be sure to get a second (or third) opinion before making any big changes.
If you can't answer all three of these questions, then it's probably not worth implementing the new tip. But if you can - test, test, test. Trying out a new website design or SEO tactic on a small scale can help you determine whether it's worth rolling out across your entire site.
"The only source of knowledge is experience."
- Albert Einstein
Let's say you read a blog post about using pop-ups on your website to collect email addresses.
1. What are your website goals? If one of your goals is to grow your email list, then implementing a pop-up could be a good idea. But if you're not trying to grow your list, or if you're trying to achieve another goal like generating leads or selling products, then a pop-up might not be the best solution.
2. How is your website currently performing? If your website is getting a lot of traffic but not converting very well, then a pop-up could help by giving visitors another chance to sign up for your list. But if your website isn't getting much traffic, then a pop-up is just going to annoy your visitors and won't do much to help you achieve your goals.
3. Does the new tip fit with your overall website strategy? If you're trying to create a website that's minimalist and user-friendly, then a pop-up might not be the best idea. But if you're okay with sacrificing some user-friendliness to achieve your goals, then it could be worth implementing.
So, as you can see, there's no right or wrong answer here. It all depends on your individual website and goals. But if you can't answer all three of these questions, then it's probably not worth implementing the new tip.
By taking the time to consider whether or not a new website tip is right for you, you can avoid making costly mistakes that could hurt your website's performance in the long run.
Here's what to do if you DO decide to implement that new website tip or trick you just read about on your own:
- Make sure the tip fits with your overall website strategy
- Make a full backup copy of your site
- Take notes of your website performance prior to implementation
- Implement the tip and document updates (because it's easy to forget all the little changes you make to your website)
- See how it works for you
- Adjust as needed
If you're ever unsure about whether or not to implement a new website tip, it's always best to err on the side of caution and consult with a digital strategist first. At The Creative Website, we will help you determine if the new tip is right for your website and give you guidance on how to properly implement it.
Book a FREE 15-min consultation with us today to learn more!
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