Why your business needs a website even if you're on social channels

As a business owner, you know that having an online presence is important. Nowadays, that means being present on social media channels like Facebook, Twitter, and Instagram. But what about having a website? You may be wondering if a website is really necessary if you're already present on social media. The answer is yes! Having a website for your business is important even if you're present on social channels.

Here are our top 8 reasons why every business should have a website:

1. Credibility

Having a website lends credibility to your business. It shows that you're serious about what you do and are invested in your brand. Chances are several other businesses are offering similar services or products to yours. A website that looks good and communicates quality information helps you stand out from the competition and gives potential customers a reason to choose you over them.

2. Control over branding and how you show up online

With a website, you have more control over how your business is presented online. You can choose the design, layout, and messaging that best represents your brand and also sets you apart from your competitors.

3. Showcase your work

A website is a great place to showcase your work, whether it's a portfolio of your products or services, case studies, or testimonials from happy customers. Your dream clients want to see what you're capable of, and a website is a perfect place to show them.

4. Write blog posts and share helpful resources

A website gives you the space to write long-form content and share helpful resources with your audience. This can help establish you as an expert in your field and build trust with potential customers.

5. Collect leads and grow your email list

A website is a great way to collect leads and grow your email list. You can offer free resources in exchange for an email address, or use pop-ups and forms to capture leads. Once people find you online, become interested in your offerings and want to know more, you have the chance to establish a connection with them by getting their contact information and providing value through emails.

6. Ownership of the digital space

Having a website gives you ownership of your digital space. Even if you're present on social media, you don't own those platforms. They can change the rules of the game at any time, without considering all the effort you've already put into marketing your business in their channels. Having a website gives you a stable place to control your online presence and build your brand.

7. Organic traffic

A website can help you attract organic traffic, or traffic that comes from people searching for what you do on search engines like Google. This is different from social media, where you're limited to the people who are already following you. Having a website allows you to drastically increase your fan and customer base.

8. Customer service

A website can be a great place to offer customer service, whether it's live chat, a FAQ section, or contact information. This can help you resolve issues quickly and efficiently, reducing the number of calls and emails, and ultimately providing an all-around better user experience.

Conclusion

As you can see, having a website is important for any business, even if you're present on social media channels. A website gives you credibility, control over your branding, and a place to showcase your work. It also allows you to collect leads and grow your email list and provides ownership of your digital space. Finally, a website can help you attract organic traffic and offer customer service.

If you don't have a website for your business, now is the time to create one. It's an important part of having a successful online presence.

Do you need help getting started? We can help you create a beautiful and effective website that represents your brand and helps you achieve your business goals. Contact us today to get started!