Over the past few years, there has literally been an explosion of DIY website platforms that allow you to create beautiful sites in just hours. To choose the right website platform for you, you've got to know your goals and what's most important for your business. You also need to ask yourself, what your budget for your website is, and if you plan to update it yourself, pay for an all-in-one platform, or hire it out and have someone else manage it for you. And here’s the thing that you also have to realize. Ultimately, the platform you choose isn’t as important as the quality of your product or your service, or the power of your messaging and your marketing and the strength of your customer experience.