No matter where you are in your business, there are smart tools that can save you time, money, automate key marketing strategies and help take your website from DIY to PRO

Tools of the Trade

Knowing what tools are the right ones to use at the right stage of your business can be tricky. You can quickly end up with a collection of expensive service subscriptions that drains your budget and doesn’t help you move forward with your goals.

My commitment to you is to continually explore what’s needed to build a website that serves your business goals. I experiment with services and tools in my own business and report back to you the best solutions to create a profitable website you love.

Please know that some of these links are affiliate links, which means I may receive a commission when you purchase via my link. None of the fees were increased to compensate me. I only recommend products and services I’ve spent my own money on and love. The commissions I earn from your purchases help me keep on creating fantastic content to help you grow your online business. Thank you in advance for your support!

Hosting Companies

Bluehost shared plans are great for small start-up websites. They offer low initial and renewal rates and the basic functionalities you’ll need to create your first website.


SiteGround shared plans are great for businesses that already have an audience, or are expanding their informational website into an e-commerce for example. SiteGround offers the performance (speed) and reliability (uptime) more complex websites need. Siteground price range is medium-high, and they offer all the functionalities you’ll need to grow your business.


WP Engine is great for large sites with high traffic volumes, though its StudioPress themes and GeoTargeting features might also make it worth the cost for users who want to keep as many site aspects under one roof as possible. WP Engine is a high-end hosting solution. Plans start at $35 a month.


WordPress Themes & Builders

Divi by Elegant Themes is one of the original theme & page builder combos for WordPress. It has been around for many years and because of that, it has a huge userbase of fans.

TRY Divi:

Elementor is a WordPress page builder that has taken WordPress web design by storm. It has the deepest feature set, yet is very easy to use and master. Elementor is the most full-featured free page builder. There is also a Pro add-on to add additional developer features.


Digital Marketing

Convertkit is a powerful email service provider that delivers automation capabilities without the steep price. Collect leads, send out email broadcasts, connect with your community and allow your business to flourish with email marketing.


Flodesk helps you create the most beautiful email marketing campaigns with no coding necessary. Get 50% off to take your email marketing to the next level.


LeadPages is the perfect resource to help you scale your business, because it allows you to roll out lead-generating campaigns in record time.


Kajabi contains all the features you need to sell, market and deliver your content. Because they make it incredibly easy to turn your knowledge and content into products you can sell, I am a huge fan of this powerful tool.


CRM Solutions

Dubsado is an all-in-one business management tool that allows you to send contracts and invoices, handle project management, create questionnaires and other forms, manage bookkeeping, track your time, send and receive emails and SO much more… all from ONE app.


Styled Stock Photography

Haute Stock is styled stock photography for women business owners, bloggers & creative entrepreneurs. Haute Stock subscription gives you instant access to a gorgeous library of high-quality images for less than the cost of a single photoshoot.